I Relieve Small Business Owner Stress

In 2004, I bought a partnership into a painting and spray shop business. In 2018, I sold that business to a former employee. Over those 14 years I hired hundreds of employees and subcontractors in every type of position, from laborer to admin assistant, personnel manager, sales and marketing manager, and shop assistants. As we scaled and doubled the revenue, I developed systems and best practices for hiring through the education and coaching I received. Prior to receiving this help—we struggled to find time to hire, and our hiring methodology was to meet prospective employees at a restaurant during lunch hour. 

After selling the business in Minnesota, I moved to San Diego to continue working as a consultant and coach for solopreneurs and partnerships on the brink of adding help. Often, there's an anxiety about whether the timing is right and the sales revenue sufficient to support a new hire. That's where my approach to hiring and growth is unique—I haven't seen this on the market. I don't dish out homework to my already overwhelmed client. I dig in and do the homework so they can keep running their operation. 

Getting ready to add help is an exciting time in the growth of a business and I love teaching the process and making it a happy transition for both employer and new hire. 

Julie Ethan, MA

  • Graduate of the E-Myth Mastery Program: Why Most Small Businesses Don't Work and What to Do About It.

  • San Diego Small Claims Court Mediation 

  • BA Organizational Leadership

  • MA University of San Diego

  • Small Business Owner

  • Former Vice Chair of Spire Credit Union Supervisory Committee

  • Former President (and first female president) of the Painting and Decorating Contractors of America Residential Forum


San Diego, CA 92107


Tel: 619-363-2159


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© 2019 by Ethan Advisors.